Weddings are a definite big company; a $72B market in america and $300B globally (IBISWorld, 2016)


22 september, 2019 09:12


Weddings are a definite big company; a $72B market in america and $300B globally (IBISWorld, 2016)

The pre-wedding shopping experience is a fundamental element of that company. Whether it’s shopping as a couple of for a wedding ring, investing a day aided by the main wedding party to pick a marriage dress or groomsmen’s matches, or simply selecting that special present, shoppers anticipate high touch solution in-store—something that an online merchant just can’t do.

Nonetheless, you will find headwinds in forex trading. Disruptors like lease The Runway, Blue Nile and Diamond Foundry are making online a vital section of all shopping experiences. With a more substantial change in investing toward experiences over items on their own, today’s bride and groom likewise have more alternatives. Millennials are becoming hitched later on, and have now more income that is disposable spend. In this market that is increasingly competitive bridal merchants must spend money on producing differentiated store experiences to raise consumer life time value.

At Brickwork, we’ve a handful of precious precious Jewelry and Luxury Fashion clients that provide in-store solutions into the Bridal category. We dove to the information and surfaced an insights that are few our clients are finding in regards to the Bridal shopper. (mer…)